Email Marketing in February

You have already planned your immediate post-holiday tactics confident that those in email marketing are in a stronger position than most to fight off the effects of both the cuts and the 20% VAT rate. You will, no doubt, be considering what will happen in February when the winds are coming from the north in more ways than one.
The way forward is by increasing your sales. This is not the pie in the sky target that you might think in the present situation. Most predictions are for online sales to increase. Instead of putting your emails lists into storage now is the time to go for your share. There are a number of ways open to you.
  • Increase value
You can increase the sales to your current customers. It is a truism of email marketing that you should not send emails too frequently. The threat of the unsubscribe button should be considered when deciding on how often. There are two ways to avoid this. Try items of greater individual value or lump two or three in one offer.
  • New subscribers
Increasing email lists is the most expensive option but has great long term benefits. There is no practical argument against it as long as you have the necessary budget. There are cheap ways to gain subscribers such as using newsletters to offer reductions to customers if they sign up.
  • Different methods
Does B2B give you better returns than customer based email marketing? If so, concentrate you efforts on that side and vice versa. Do not abandon the less profitable customers as there is value in all email lists. Or you might like to consider changing your wholesalers, renegotiating with contractors or offering discounts on bulk orders.
  • New products
What could go wrong? Well lots of course. But with a bit of planning you can negate the risk of branching out into new areas. Pick products that you know, research the market, ensure that you will not reduce your level of service, ensure your infrastructure can cope and, of course, work out if you can afford the costs of the experiment.
Email marketing will emerge from these difficult times ahead of the game.
Breanna Cameron is a freelance author who has vast knowledge in email marketing and email lists. For more information on email marketing, please visit: http://www.wizemail.co.uk

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